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TED KUBAITIS
Impact Coach
SESSION TITLE
Fundamental E-Com SEO: Fixing the Core Mistakes Holding Stores Back
Most e-commerce websites struggle with organic visibility because they repeat the same foundational SEO mistakes—thin product content, weak category hierarchy, duplicate pages, absent structured data, and poor internal linking. This session breaks down the most common errors online stores make, why these issues limit rankings and conversions, and the essential fixes that set the stage for scalable, long-term growth.
WHAT YOU WILL LEARN
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How thin, duplicated, or manufacturer-supplied product content limits rankings
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How to structure categories, subcategories, and filters for SEO clarity
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How to use internal linking to boost authority across product and category pages
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How to deploy essential structured data to improve visibility and CTR
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How to avoid technical pitfalls such as crawl bloat, pagination issues, and slow load times
BIO
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