Olga Zarr

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The “Old SEO Audit” vs the “New AI SEO Audit”: What Stays, What Changes, What Gets Cut

The SEO audit most teams still run was built for a world where the primary goal was “rank higher, get more clicks.” That world is gone. In this talk, I compare the traditional audit model to what an AI-era audit needs to look like now. I’ll show what still matters, what must change, and what I cut because it consumes time but rarely changes outcomes. 

WHAT YOU WILL LEARN

• Attendees will leave with a practical audit blueprint
• New sections to add to the process
• A prioritization model that reflects AI search reality
• A set of quick diagnostic checks to identify whether a site is likely to be retrieved, trusted, and cited—not just crawled and indexed.

BIO

I’m Olga Zarr, an independent SEO consultant with over 12 years of experience. SEO is both my passion and profession. I specialize in helping websites rank higher, grow organic traffic, and achieve measurable results.

I’ve worked with global brands like Procter & Gamble, IKEA, and LG, as well as small businesses and niche websites. My expertise includes technical SEO, content strategy, traffic recovery, on-page SEO, and lawyer SEO. I’m known for conducting in-depth, holistic SEO audits that uncover key opportunities for growth.

At SEOSLY, my boutique SEO consultancy, I focus on delivering impactful results with a holistic approach. Through my SEO Audit Mastery Course, I teach professionals how to perform expert SEO audits that drive results.

I’m regularly featured on platforms like Moz, Ahrefs, and SEJ. I also host the SEO Podcast, where I interview top industry experts, and send the SEO Coo Newsletter to over 10,000 subscribers every week.

SEO is more than rankings for me—it’s about creating meaningful, long-term results. Let’s make your website a success.