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When the Numbers Lie: Leading SEO Strategy Through Data Shifts
SEO data is becoming increasingly volatile, and not all signals tell the truth. Strong agencies know how to recognize misleading metrics, interpret algorithmic noise, and guide clients with clarity instead of panic. This session shows how to lead through uncertainty by focusing on stable signals, long-term patterns, and strategic decision-making that holds up even when reports fluctuate.
WHAT YOU WILL LEARN
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How to identify when SEO data is misleading
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Which metrics stay reliable during algorithm volatility
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How to adjust strategy when analytics and rankings shift
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How to communicate confidently with clients during data swings
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How to build a resilient SEO framework that outlasts fluctuations
BIO
Honey Witcher embodies, “When life gives you lemons, make f***’n hard lemonade!” She kicked off an impressive 30-year construction career by launching a drywall repair service out of her college dorm room at age 17. Those simple handyman services transitioned to buying heavy equipment and forming a company that ran underground and overhead lines for the local cable company. As the contract expired, she returned to home repair services.
In the middle of that construction career, Honey suffered a traumatic brain injury and had to completely start her life over. She eventually reinvented herself from muscle memory and rebuilt her construction business to a complete home remodeling company and finally pivoting into building multi-million dollar homes. When COVID made people challenging to deal with, she left construction for the bright lights of SEO.
Honey Witcher is relatively new to the SEO world, but is proof that it doesn’t take years to reach the top of the industry if you listen to the right people. Her grit and passion for excellence quickly showed as she won several SEO testing prizes and even crashed a private SEO ranking competition. As the founder of Honey Badger SEO and a partner in Witcher Labs, she ranks her own assets and also consults with those needing proven SEO strategies.
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