Lisa Parziale

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The Big Shift: From SEO Vendor to Growth Partner

Most agencies lose clients because of how they talk — not what they do. In this session, Lisa Parziale reveals the communication shift that transforms you from an SEO vendor into a true growth partner. You’ll learn how to close Future Customers without decks or scripts, lead conversations that increase retention, grow client value over time, and save clients who are ready to quit — all by changing the way you communicate.

WHAT YOU WILL LEARN

Attendees will walk away with a clear mental model for:

• • How to talk to Future Customers in a way that positions you as a growth partner

  • What to say in the first call to instantly separate yourself from SEO vendors

  • How to lead monthly conversations that increase trust and retention

  • How to shift clients away from rankings and toward real business outcomes

  • How to uncover missed revenue opportunities and grow account value

  • How to “reset” a panicked client and save accounts using clarity

  • The communication habits that make you irreplaceable

BIO

Lisa has over 20 years of experience in strategic business strategy, execution, and online marketing. Lisa Parziale is a seasoned entrepreneur who has founded 3 hugely successful business, including her 7-figure Agency, Portside Marketing, which serves large and small businesses, including the NFL, Nascar and many more.

Additionally, Lisa founded both Agency Fast Track and AgencyRemix to help the SEO, website design and digital marketing community learn how to grow and scale using refined processes, automation and AI. By managing highly productive, multi-disciplinary teams focused on strategic priorities, quality, efficiency, and customer loyalty, Lisa has built a multi-million-dollar empire.

Known as the “sales and process guru” to the SEO community, Lisa has an established track record of client success and has been recognized by Entrepreneur Magazine and Authority Magazine. She is a speaker, coach, author, mentor, podcaster and loves dogs, traveling, the ocean and her happy place, Disney World, which she visits multiple times each year.